Video Production

ImageMaker uses original video footage shot ‘on – location’ and interviews for its Presentations and Documentaries as a sole visual but more often in combination with 3D Animation, depending on the story and the client’s requirements. ImageMaker’s Canadian and European Video crews, consists, in total, of a Director, Production Manager,2 Writers, 2 DOP/Cinematographers, 3 On-Location Sound Recordists and 2 Video Editors and several assistants on stand-by. The core Canadian team of 5 people has a combined professional experience of over 130 years.


ImageMaker’s crew members have worked for the US, Canadian and European Feature Film and Television Industry and several of them are award winners. Over the years, their work has been broadcasted on numerous national and international networks. The crew’s main specialty is the Documentary and they have traveled all over the world to direct and shoot; Sociopolitical, Industrial, Human Interest and Corporate Documentaries


The Advantage of a Professional Video Crew. A Professional Video Crew, whose livelihood is determined by the quality of their work and their professionalism, will go the extra mile to get the footage that is required.


The strength of Video lies in the ability to bring in the ‘human factor’ and provide an eyewitness account (proof of facts where needed)and atmosphere. In order to create Video footage that can live up to its potential there is a definite advantage to hire a professional crew.


A Professional Video Crew, whose livelihood is determined by the quality of their work and their professionalism, will go the extra mile to get the footage that is required. In addition, their experience makes them pay attention to details that are essential for a quality Production. Besides technical and operational know how, full understanding of and emotional attachment to the story is needed to cover all the required elements.


ImageMaker’s Video Crew shoots according to a shooting script that has been created before the shoot, in order to make sure the Video footage is in accordance with and relevant for the script and the narration. The requirements for Video footage are determined by the Executive Artistic Director and laid out by the shooting script. ImageMaker uses Professional HD Broadcast Quality Camera and Sound Equipment.


Additional to the more obvious story elements Some examples of elements a professional crew will pay attention to; Providing aerial footage from helicopter with or without Tyler Mount, Finding proof and capturing witness account, Capturing symbolic elements, Capturing atmosphere to its fullest, Capturing ‘the story behind the story’, Capturing the outsider view of the story and Capturing close-up views of human interaction & emotion.


Focusing on interesting light conditions Paying attention to and usage of background action, Using several styles of interview-on-location, Using strategic interview techniques, Capturing sound bites from locals, Providing time lapses and sequences, Providing b-roll material for editing requirements, Providing all angles and Cutting points and inserts.


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